Email Marketing

Email marketing is one of the few channels where a small business can genuinely compete with a large one — if the tool is set up right and the list is built properly. This category covers every major email marketing platform with the honest pricing reality, not the headline number. Mailchimp’s free plan is not what it used to be. Kit raised prices significantly in 2025. MailerLite quietly became the best value option most people have not tried yet. We cover all of it — free tiers, automation depth, deliverability differences, and which platform makes sense depending on whether you are running an ecommerce store, a service business, or a content newsletter.

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